Our dream for a purpose-driven planet 🌏

Since our inception in 2018, we've been working to help young people find their place in the world and careers they are passionate about. But where did it all begin, and where are headed next?

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Our Why πŸ’œ

Purposeful was founded in 2018 by Elizabeth Knight, a 19 year-old on a mission to solve a problem she'd experienced. When she graduated from high school, she was lost, confused and ultimately had no idea what she wanted to do with her life. Even though it felt like she was alone, 1 in 2 young Australians say that figuring out their future is their biggest challenge (Year 13, 2020) . Purposeful was born to solve this problem, and to give young people a place to go to re-direct towards a future they were passionate about.

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Our Vision 🌟

Each year, our vision to create a world driven by purpose gets bigger and bigger! To sum it up, our vision is for a planet where everyone lives in alignment with their purpose, and is fulfilled by meaningful work. If you had to measure our vision, it would be to help 1 billion young people, an entire generation, to find their place in the world and careers they are passionate about. We're starting out with helping transform the education system to empower young people to make more purposeful career choices!

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Our Mission 🎯

We’re on a mission to help young people find purpose continuously throughout the course of their lives in a purposeful, scalable and sustainable way. It's why we are a startup, using technology to scale our ideas to thousands of young people across the planet. We do things that are purposeful, not just highly profitable. Right now, we're scaling our programs and solutions for high school students to schools around the country.

Our Values 🧭

On the journey to finding yourself and the right path for you, your values are your compass. At Purposeful our values are the glue that hold us together, the ideas that guide every action and decision that we make.


Not going with the status quo, instead being intentional about everything we do. Being purposeful means putting impact first.


We don't filter things, we are transparent and create spaces where people can show up as their truest selves, and feel safe doing so.


Figuring out your future doesn't have to be stressful, it can be fun! Every touchpoint with us is memorable, meaningful and magical.


We are a youth-for-youth organisation, and ensure young people and their needs are reflected in all that we do.


Being purposeful takes a lot of courage, to push back against the norm and fight for what you believe in. How far are you willing to go alone?


We're here to create impact that lasts beyond our lifetimes, building a generational company that does more good than harm.

We're a youth-led team on a mission πŸ’ͺ

Get to know the incredible young people behind Purposeful and their inspiring stories.

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Interested in supporting us to bring our big vision to life? πŸ™

We're always on the look out for partners who align with our values and are invested in our vision. We'd love to speak further to create aligned partnership or funding opportunities.