Our dream for a purpose-driven planet π
Since our inception in 2018, we've been working to help young people find their place in the world and careers they are passionate about. But where did it all begin, and where are headed next?

Our Why π
Purposeful was founded in 2018 by Elizabeth Knight, a 19 year-old on a mission to solve a problem she'd experienced. When she graduated from high school, she was lost, confused and ultimately had no idea what she wanted to do with her life. Even though it felt like she was alone, 1 in 2 young Australians say that figuring out their future is their biggest challenge (Year 13, 2020) . Purposeful was born to solve this problem, and to give young people a place to go to re-direct towards a future they were passionate about.

Our Vision π
Each year, our vision to create a world driven by purpose gets bigger and bigger! To sum it up, our vision is for a planet where everyone lives in alignment with their purpose, and is fulfilled by meaningful work. If you had to measure our vision, it would be to help 1 billion young people, an entire generation, to find their place in the world and careers they are passionate about. We're starting out with helping transform the education system to empower young people to make more purposeful career choices!

Our Mission π―
Weβre on a mission to help young people find purpose continuously throughout the course of their lives in a purposeful, scalable and sustainable way. It's why we are a startup, using technology to scale our ideas to thousands of young people across the planet. We do things that are purposeful, not just highly profitable. Right now, we're scaling our programs and solutions for high school students to schools around the country.
We're a youth-led team on a mission πͺ
Get to know the incredible young people behind Purposeful and their inspiring stories.
